AI Insights · Timothy · January 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps in Austria Q4 2021
Explore the performance of the top 5 delivered meal kits and specialty foods apps in Austria during Q4 2021, including trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 delivered meal kits and specialty foods apps in Austria showed varied performance across downloads and active users. Here's a closer look at how each app fared during this period.
HelloFresh: Meal Kit Delivery experienced a fluctuating trend in weekly downloads, starting with 816 downloads at the end of September and peaking at 1023 in late November. The app saw a dip in downloads in December, reaching a low of 559 before bouncing back to 818 by the end of the month. Active users remained relatively stable, fluctuating around 18K to 19K, with a slight peak of 19.8K in late November and a year-end increase to 19.6K.
Vivino: Buy the Right Wine showed consistent weekly downloads, generally ranging between 350 and 450. Notably, there was a significant spike in late December, with downloads reaching 847 and 827 in the last two weeks. Active users followed a similar pattern, with a notable increase from around 4.4K to 5.9K in the same period. The app also generated minimal revenue, with small amounts recorded sporadically in November and December.
CrowdFarming demonstrated a notable rise in weekly downloads, particularly in November, where downloads peaked at 482 before stabilizing around 350-380 in December.
mymuesli showed a gradual increase in weekly downloads, peaking at 116 in late November. However, December saw a substantial decline, with downloads dropping to 20 by the end of the month.
Marley Spoon had relatively low weekly downloads throughout the quarter, peaking at 92 in the last week of December. Active users hovered around 300-320, with minor fluctuations and a slight dip in mid-December to 262.
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